A great read
here is a collection of creative and technical articles to inspire you
Competing on price vs. Competing on value — Which is better for your business?
Making a business successful might be a complicated venture, with two routes for profit standing out above all the rest — price and value. Focusing ...
Your Ideal Customer — A Portrait
Imagine placing an ad in a newspaper for your perfect customer. How would you describe him/her? Do you have a clear idea about what types of customers...
Clients from Hell — A Portrait
It’s quite simple — you can’t have a business without having customers and, unavoidably, where there are customers there is also trouble. Obviou...
Featuring beauty and power — Women in business
There is so much literature on the role of women throughout history and their struggle to win as much territory as men, to become their equals and com...
The road to gaining credibility for your startup company
The process of building up a successful startup company can be quite complex and challenging even for those who have thoroughly done their homework. E...
Best practices to master the art of social networking
It seems quite strange to think that there was ever a time when social media wasn’t part of growing a business. When everything seems so at hand and...
Let’s make the world a better place through technology! Are you in?
The experience of a new era! Things are moving rapidly, cars are fancier than ever, electronics make our kitchens look like Sci-Fi movies. We can have...
Sink or swim: Why do most startups fail and what can we do to avoid it?
When we talk about startups, we can literally imagine a journey into the unknown. It takes courage and being able to cope with uncertainty and ambigui...